Marketing is the greatest return-on-investment activity a business can ever do. Let.

Most people in bad times cut corners in the most treacherous way imaginable – by downsizing human or intellectual capital, the real asset of most businesses today. That is a mistake. You can find no greater upside-leveraging tools than the energy, passion, intelligence, connections, and entrepreneurial spirit of the human beings you surround yourself with.

When you read the phrase “selling your product or service,” don’t just think in terms of the product or service your company sells, but also your individual and intangible personal product or service – you. And understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income. And.

If you’re failing to strategize, you’re probably using your time in the wrong ways.

An endless number of these unmade connections exist to this day, especially in the business world. You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is, you just don’t see them. I.

As Isabel Allende said, “You are the storyteller of your own life, and you can create your own legend or not.” Step.

Writer and researcher of group dynamics Christina Baldwin once said, “Words are how we think, story is how we link.

One of the best preemptive methods is to work candidly with your prospect to compile a pros-and-cons list. Have your prospective client draw up a list with the name of your product or service placed alongside two alternative options that he or she is considering. The rest is easy: Show how you’re the optimal choice.

One final note from the world of fiction: You’ll be more believable if you’re not perfect. A useful flaw in your character makes you more interesting and gives you a hook so that you penetrate deeply into the minds of your marketplace. The marketplace then sees you as human and real. By.

A cross-sell is introducing to the client an additional product or service that will add or increase the result of their transaction with you or your company. Your.